White Hat SEO – What is it?

White Hat SEO – What is it?

Search engine optimisation (SEO) is the process of optimising a website or web page to rank higher in search engine results pages (SERPs). SEO can be classified into two categories: black hat SEO and white hat SEO. White hat SEO refers to ethical practices that are...
The Basics of SEO

The Basics of SEO

Search Engine Optimisation (SEO) is the process of optimising a website or web page to improve its visibility and ranking on search engine results pages (SERPs) such as Google, Bing, or Yahoo. The ultimate goal of SEO is to increase the organic (non-paid) traffic to a...